Hyundai launches new “Jai Ho” marketing campaign

Hyundai Motor India has launched an integrated “Jai Ho” campaign celebrating the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016).

The ‘Jai Ho’ campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers. The 360 deg outreach program will utilise print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundai’s success for the ICOTY Hat trick winner products.

Announcing the campaign, Y K Koo MD & CEO, HMIL, said, “The ‘Jai Ho’ campaign symbolises Hyundai’s commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.”