Hyundai Motor India has launched an integrated “Jai Ho” campaign celebrating the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016).
The ‘Jai Ho’ campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers. The 360 deg outreach program will utilise print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundai’s success for the ICOTY Hat trick winner products.
Announcing the campaign, Y K Koo MD & CEO, HMIL, said, “The ‘Jai Ho’ campaign symbolises Hyundai’s commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.”
Marelli, a global mobility technology supplier to the automotive sector, announces the launch of its new generation Port Fuel Injection Engine Control Units (PFI ECUs) dedicated to gasoline, flex fuel...
Chiltier, a wearable climate technology company, has announced the launch of its much-anticipated Hydro Vest, a thermoelectric personal cooling and heating system. The vest has been designed to help u...
Apollo Tyres Ltd has formally inaugurated its state-of-the-art dedicated outdoor tyre testing facility at Ivalo, Finland. The setting up of this facility was announced few months back and it became fu...